The Tipping Point Review

What I thought of “The Tipping Point”

"The Tipping Point” gives examples of how one idea can spread from person to person very quickly, especially giving examples of putting that idea together to become viral. Malcolm Gladwell encompasses great ideas, especially ideas to become well-known in the mainstream media. "The Tipping Point” gives the reader specific steps and instructions on how to make an idea spread like wildfire and become very popular. It even explains how something becomes very popular and what makes that thing become popular and well known.

I always think of it, for example like a sickness. One person can become sick and it can spread like wildfire from person to person. The same thing goes for social media and influential things. They’re easily spread from person to person if they are advertised or receive a “precisely targeted push". It is interesting to think something as irrelevant and simple as eating Tide Pods, the Yodeling Walmart kid or Kylie Jenner’s makeup line can all become so popular so quickly. That’s because through social media odd and quirky things can become reposted and re-tweeted very quickly. In the case of Kylie Jenner’s makeup line, she receives the right branding and marketing in order to reach a big following and a tremendous profit. It is discussed in this book how to precisely push and target your posts in order for them to receive great feedback.

This book really changed my idea of selling and buying products and the thought process that goes into selling each product nowadays. I specifically learned three lessons from the book that I think everyone could learn from. The first lesson is that “an idea can reach a tipping point and thus will spread like fire”. The second, “three kinds of people are in control of ideas to tip” and third, “without stickiness, no idea will ever tip”. I think it is really important to think about how things catch on and how trends start. Once a trend starts it usually spreads like fire at first and (slowly dies down eventually). However, it is easy for things to catch on quickly. The most important thing about that is to take advantage of things when they are popular. Also, some ideas are more powerful than others. It is hard to say what will entrance people and engage them. Gladwell gives the reader is given examples of people who are capable of spreading these big ideas. He explains them as the “connectors,” “salesmen” and “mavens”. These are people who are able to engage with a large amount of people and have a large social network, and the sellers who want to sell their information and do so with great energy, and then there are the people who spread information that they know people will really be engaged in.

Your stuff also has to be good and interesting. That’s what really hit me the most. If you aren’t putting out good and frequent content, people will forget about you and become uninterested. It’s so important to stay with the trends too; people want to see newness and conformity. Yes, of course you can go out of the book but if many people like what you are putting out then that is important. That shows what a great tipping point leads to.